Seattle — Starbucks Coffee Company and Spotify are partnering to combine their services for Starbucks’ Gold Card reward members. Spotify will be integrated with the Starbucks app, allowing Gold Card members to earn “Stars for Cash” for purchasing Spotify Premium. The goal is to create a link through the Starbucks app connecting the 10 million rewards members to the 60 million global Spotify users.
Reward card members will have the ability to influence in store playlists using the Starbucks app on their phones. Currently, store playlists are predetermined and Starbucks employees can choose between the different playlists.
According to Starbucks this type of unity between the two organizations could be a step into integrating technological influences in the music we all share.
Henry Yarsinske Jr., a local volunteer on air host for 90.7 KSER, uses Apple Music, Apple’s music streaming service, to find new bands and build his playlists weekly. While Yarsinske Jr. does occasionally get coffee at his local Starbucks, he does not believe this partnership is enough to motivate him to switch to Spotify or work toward a Gold Card.
“Apple Music is convenient because it’s easier for me to use,” said Yarsinske, “I have an Apple Watch, an Apple computer and an iPhone, and it integrates better between them.”
The convenience is not as much of a factor for some people. Rebecca Boehm, a Starbucks Gold Card Member since 2010, prefers to use Pandora for her music streaming. Boehm frequents Starbucks for her coffee fix and is very passionate about using her rewards for a free cup.
“$9.99 a month is too much when I can use streaming for free,” said Boehm.
The idea of getting “stars for cash” for purchasing premium may have peaked her interest in the beginning, but she prefers to use the free streaming.
As a byproduct of the unity of Starbucks and Spotify, Starbucks employees are now able to get access to Spotify Partners, a version of Spotify Premium, for free.
“I used to stream Pandora before the release of Spotify Partners,” said Starbucks barista Wendy Hughes. “I listen to Spotify every day now on my cell phone.”
Spotify is now giving all 150,000 U.S. based Starbucks employees the ability to access the premium account at no cost. This is a way of getting the baristas in on the current music
While some people out there do not feel the perks are enough to motivate them to take advantage of the new partnership, others out there like Hughes are able to benefit from it to their fullest extent.